Brand management: the Peel Regional Police and the art of working with the sponsor

Published: October 31, 2012
Brand management: the Peel Regional Police and the art of working with the sponsor Published: October 31, 2012

Think a police pipe band has it easy when it comes to funds and sponsorship? Think again. When a band has a sponsorship there's a duty to represent the sponsor's brand well. And if it's a police-sponsored band, the pressure is on for every member to produce the playing goods, but also to uphold the image with the public of a serving police officer. As the alignment of pipe bands and police forces are under intense scrutiny in Scotland with the April 2013 unification into a single Scottish Police Service, pipers and drummers in any band, whether sponsored or not, can learn from what the Grade 1 Peel Regional Police must do to keep the sponsors pleased.

Subscriber Only. Read more » | Comments(0)
 
MOST RECENT POST
  • Shake up or shut up
    Sat, 7 Mar 2015
    The grand old Crieff Highland Games deciding, at least this year, to drop solo piping competitions from its day in August is certainly a shame for piping tradition, but it’s  emblematic of the challenges facing event organizers — …
Read more »
UPCOMING EVENTS March 28, 2015Dunedin Highland GamesDunedin FL

March 28, 2015Winnipeg Scottish FestivalCANAD INNS DESTINATION CENTRE | POLO PARK

March 28, 2015Erepa Grotto Indoor Solo Piping ContestEdinboro University 219 Meadville St Erie PA 16444

March 29, 2015Brisbane Boys College Highland GatheringBrisbane Boys' College, Brisbane

April 3, 2015BC Pipers’ Annual GatheringSimon Fraser University & TBA

TIP OF THE DAY
Pipers: Avoid using a bag that is too big for you and stick to a standard size – sometimes called a regular or medium size, depending on make – and approximately 10.5 inches deep.
James Begg, Begg Bagpipes, Glasgow

FROM THE ARCHIVES