Brand management: the Peel Regional Police and the art of working with the sponsor

Published: October 31, 2012
Brand management: the Peel Regional Police and the art of working with the sponsor Published: October 31, 2012

Think a police pipe band has it easy when it comes to funds and sponsorship? Think again. When a band has a sponsorship there's a duty to represent the sponsor's brand well. And if it's a police-sponsored band, the pressure is on for every member to produce the playing goods, but also to uphold the image with the public of a serving police officer. As the alignment of pipe bands and police forces are under intense scrutiny in Scotland with the April 2013 unification into a single Scottish Police Service, pipers and drummers in any band, whether sponsored or not, can learn from what the Grade 1 Peel Regional Police must do to keep the sponsors pleased.

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TIP OF THE DAY
Mid-section players: When choosing tenor mallet covers, far too many sections fall into the trap ofselectingcolours that match their kit instead of what stands out against it. White covers work best every time and always attract attention from the viewer.
Scott Currie, SC Drumming, Uddingston, Scotland

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