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The Red Hot Chilli Pipers are used to enjoying success and popularity, but a video of the band covering Avicii’s hit, “Wake Me Up,” has catapulted the band to viral status with more than a million views on YouTube in only five days, a certain record for a Highland pipes-focused video.
The band performed live on January 30th on BBC Radio 1 for Nick Grimshaw’s show, launching the station’s “Big Weekend 2014 in Glasgow.”
The Red Hot Chilli Pipers’ original vision was to create new audience for pipes, and have covered many pop hits and rock classics over the last decade. The breakthrough with Radio 1 came after being consistently ridiculed by the station when other radio stations provide complimentary coverage.
Radio 1′s 16-25-year-old demographic has introduced the Red Hot Chilli Pipers to a fairly untapped audience. The spot includes part of “Five More Minutes,” composed by Gordon McCance, who plays with the band.
While the band is enjoying uncharted success for them or any other pipe music, they have a way to catch up with the official Avicii video of “Wake Me Up,” which currently has more than 256-million views.