Haddington marketing strikes again with best-selling calendar

Published: November 30, 2010
(Page 1 of 1)

The Haddington Pipe Band of East Lothian, Scotland, may not be much for competition, but they’re emerging as one of the country’s best known bands through canny marketing and attention-grabbing fund-raising initiatives. The band’s latest success is a calendar that has proven to be a runaway success and is already on its third print-run after two weeks since release.

The calendar features artistic photographs of members of the band, which was recently named 2010 Scottish Pipe Band of the Year by the Scots Trad Music Awards, in locations in and around East Lothian. The calendar was created to mark the band’s thirtieth anniversary and to raise money for equipment. The band has also created cards from the photos.

“When we saw the photographs for the calendar we knew that it would be an exciting, unusual and professional product but we had no idea just how popular it would become,” said band chairman John McMillan. “We are now on our third print run with demand outstripping supply.”

The images were created by professional photographers John Archibald, Nick Callaghan and Garry Menzies, and the calendar was designed Shaw Marketing and Design. The businesses contributed their work free-of-charge. The photos are also on display via a tour of East Lothian libraries in Longniddry, Haddington, East Linton and Ormiston.

The Haddington Pipe Band has in the past received other awards, including Best Medium-Sized Event at the 2009 Scottish Event Awards. The group describes itself as a “community” pipe band with an emphasis on teaching and performances and the promotion of piping and drumming, rather than competition.

VN:R_U [1.9.22_1171]
Rating: 4.7/5
VN:R_U [1.9.22_1171]
Rating: 0

MOST RECENT POST
  • Fond farewell
    Sat, 21 Feb 2015
    Two years ago, after about eight years away from it, I was looking for a piping change, so had another go at solo competition. I’d stopped shortly after my mother died suddenly in 2003, having lost the desire to keep … Continue re …
Read more »
UPCOMING EVENTS March 7, 2015Flanders Red Cross Trio Piping CompetitionHamme, Belgium

March 8, 2015Brüggen Piping SchoolBruggen, Germany

March 14, 2015The Agnew-HarrisonHamilton, Ontario

March 21, 2015Arizona Scottish GamesSteele Indian School Park 300 E Indian School Road in Phoenix

March 27, 2015Dunedin Tide: Festival of PipingDunedin Community Centre Highland Park, Dunedin, Florida

TIP OF THE DAY
If a musical “ditty” pops into your head, such as an end-phrase, interesting turn or a unique note combination, write it down as soon as you can. Too often great ideas are lost if not captured immediately.
Sean Somers, Calgary