pipes|drums Magazine tops 10,000 on Facebook

Published: April 20, 2014
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pipes|drums Magazine has exceeded 10,000 Likes on its Facebook page, becoming the first pure piping and drumming organization to reach the milestone, extending the publication’s social media reach to more than 15,000 when factoring Twitter and its YouTube channel.

The magazine maintains an RSS feed, and Facebook and Twitter have become additional feeds for the magazine’s every-changing content, which now numbers more than 4,000 articles in its archive that extends to its 1990s online beginnings.

pipes|drums Magazine recently unveiled its sixth substantial redesign, which brings more user-friendly features to readers. Visitors to the magazine number between 4,000 and 6,000 each day, rising to almost 20,000 at peak times. Even with ever-increasing page-views, the magazine has maintained the same rates for advertising for the last 15 years.

Subscriptions to the nonprofit, independent pipes|drums have also remained unchanged, at $14.99 for a one-year subscription or $24.99 for two years together. Enthusiastic non-subscribers who enjoy the magazine’s daily free content can also make a donation, if they’re feeling a little guilty. Every penny from advertising and subscriptions is plowed back into the production of pipes|drums.

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TIP OF THE DAY
Pipers should avoid memorizing their music until the tune can be played from start to finish, fluidly, without error and at full speed. Once you memorize your music, it will become your reference every time you play. If your memory of the music has flaws in it, through repetition, you will permanently cement these flaws in your playing. Memorization is similar to the wood stain that would be added when building a bookcase – it would be the final touch to a finished product.
John Cairns, London, Ontario