A two-week holiday break provided time to go through stuff in storage in the basement, closets and cupboards. This always leads to finding nostalgic items that tear at the heart as to whether to keep, donate to charity, recycle or simply chuck out.
I came across a few bottles of wine that somehow never got drunk, and perhaps just as well. Among them were a red and a white that were part of a fundraising project for the now-vintage 78th Fraser Highlanders. They would have been from about 1990. They weren’t good to begin with and, 26 years later, they’re probably paint-remover. I ain’t opening them for fear of the evil spirits that might escape.
It got me thinking about pipe bands and raising money. Despite winning the World Championship a few years before, several popular concerts, albums, and a solid flow of prize-money, that edition of the band was perpetually rag-tag and chronically skint. There was never any monetary sponsorship, and trips to Scotland were generally paid out of your pocket, unless you were skint yourself and an important piece of the puzzle, then you could get some assistance.
Goodness knows how someone like me who was at the time living in a basement apartment, waiting tables or, perhaps by then, making $17,000/year as an assistant editor at a small publishing company was able to afford it, but I never asked for a subsidy.
It’s probably much the same today with most bands, but today it’s possible to sell merchandise and raise money online. Back then bands had to come up with creative ways to make ends meet.
So, 78th Fraser Highlanders “wine” was contrived. I didn’t come up with the concept, but I liked it, since that era of the band was known locally for a piobaireachd-playing faction of the group having little picnics at the Ontario games, eating roasted Cornish hen, aged cheeses and cellared wines. The band wine was a bit of a joke that probably only we got.
As is the case with most fundraisers like this, it’s mostly band members and their families who ever buy the stuff. (That was true, I know, of a later effort to sell – get this – frozen chicken.) I dutifully plunked down money I didn’t have for the plonk that I obviously never drank. Maybe I’ll sell the antique bottles in the Classifieds – with a warning never, ever to ingest, much less dribble over your hands before competing . . . but that’s another story.
A concept that I came up with a little later was “Friends of the Frasers.” The band at the time was loved by many and just as many thought it was a snobby club (see picnics and band-member Iain Symington’s excellent hornpipe “The Piobaireachd Club”), so, for both groups we wanted to try to get them on board, warm things up. Anyone could support and feel part of the band by becoming a Friend of the Frasers for, I think, $20. You’d get a certificate and an enamel pin and the (as far as I know) unfulfilled promise that their name would be listed on a forthcoming album. In essence, a fan club.
We were of course ridiculed by the usual haters, but shortly after I was gratified to see bands around the world starting their own “Friends” program. It’s equivalent today to begging for money on Kickstarter or other crowdfunding platform. I remember the pipe-major being not too pleased when a jealous naysayer – who’s unfortunately still around doing his chronic naysaying and bellyaching – made a sarky comment about the Friends program in print.
(Obviously, the 2017 vintage 78th Fraser Highlanders has absolutely nothing to do with all that, and I have nothing to do with them, apart from admiring the current band and looking forward to hearing their music when I have the opportunity. I am sure that their fundraising is far more sophisticated.)
Just like back then, there are scant few pipe bands with decent financial sponsorship. There are many more of the upper-grade bands today that receive discounted or free gear from bagpipe, reed and drum makers in exchange for the endorsement value. In 1990, discounts or rebates were rare, no matter who you were, mainly because the band instrument markets were near-cornered by makers like Sinclair, McAllister and Premier. I believe the 78th Frasers got free drums from the Australian start-up Legato, and that might have been one of the first of its kind. The group got by like most bands: with grit, passion, and the occasional desperate and maybe cockamamie money-maker.
Wine? Frozen chicken? I’d love to hear about other inventive, if not pathetic, fundraising programs and gimmicks your band has deployed to help make ends meet. Every band has them, so feel free to share with the comment system below.
Until then, cheers!