On The Day shown at well-attended theatres across Canada
Few if any feature-length films have been made about a competition pipe band, and until February 9th, never had such a movie been shown at major movie theatres across an entire country, but that’s exactly what happened as audiences turned out from Victoria, British Columbia, to St. John’s, Newfoundland, to see On The Day, the 80-minute documentary on the Spirit of Scotland Pipe Band.
The 7 pm screenings at 52 locations were consistently well attended, most reporting approximately three-quarters capacity. Canadian-based band members were present at several locations an, and Pasadena, California-based director John McDonald went to the screening in Kingston, Ontario, where the local Rob Roy Pipe Band organization attended, performing a drum salute before the event.
“We had a really good turn-out in Kingston,” McDonald said. “Some people who were there for other movies actually turned their tickets back in and switched to see On The Day. The Cineplex manager said it was the best-selling movie of the evening. Almost everyone stayed for the entire Q&A after the screening and folks really went out of their way to tell me how much they enjoyed the film.”
Q&A sessions were offered with attending band members at several locations.
The downtown Toronto screening at the Varsity theatre, one of the city’s premier film houses, had a solid attendance by mostly non-pipers and drummers, although several piping and drumming personalitites were in the audience.
Said Gema Rayo, a non-piper/drummer who attended the Toronto event, “I truly enjoyed the film and have a newfound appreciation for piping as a result.”
On The Day documents the Grade 1 Spirit of Scotland Pipe Band’s organization, preparation and competition at the 2008 World Pipe Band Championships at which the band of available all-star players qualified for the Grade 1 Final contests and ultimately finished eleventh overall. The band has not performed as a whole since.
On The Day will be shown again on Sunday, February 13th, at the same Cineplex theatres across Canada.
(Disclosure: the editor of pipes|drums was a piper with Spirit of Scotland.)