Bully for you
When will we stop bullying each other? When will we stand up to bullies? Or, at least, when will we treat each other with basic courtesy? The publication of the third Scots Guards Collection is just another example of our tradition of skirting not only the law, but common decency, when it comes to the rights of composers.
We keep falling back on the “there’s no money in it” excuse, as if to say that it’s not worth the bother to respect one another unless there’s serious poundage involved. That the British Army and a well-established music publishing company puts out the biggest single collection of light music since, well, since Scots Guards II, and doesn’t even ask many rights-holding composers for permission to reprint their works, is inexcusable.
It’s another example of bullying that the piping and drumming world has endured and practiced itself since the beginning. The attitude and MO has been, Don’t bother with legalities, formalities and common decency – they can’t and won’t do anything about it, anyway, so let’s just keep the poor composers and performers down.
Whether it’s a major broadcaster, a publishing company, or our very own associations, they know that they won’t be challenged. Not only is there too much political risk in terms of competition repercussions, but, if you actually complain, you will simply be left out of the CD, the DVD, the TV show, the book, the streaming – all the places in which they know we crave and cherish inclusion.
It’s an insidious practice, and, by accepting it, we teach every new generation of pipers and drummers that it’s acceptable behavior. Young players just grow up thinking, Well, that’s just how it’s done. Don’t ask questions. Don’t stand up to the bully; it will just make things worse. Live in fear and maybe the bully will lose interest.
And then there’s the reasoning that we should be grateful for people actually reproducing our performances and copyright works. Don’t complain, or else they might not do it, as if they’re all nonprofits.
Again, the truth is that they produce these products because they make money. They claim that they are making no money from these illegal works, and they won’t open their books, so we have to take their claims at face value. Scots Guards III is priced at about $75 retail – great value because of its great content. Dealers would purchase it from the publisher for about $40, probably less. The publisher has a deal with the British Army, probably about $20 of each sale to retailers going to the military.
In addition to my professional life, I can use my own publishing experiences as a guide. I published a collection of music some years back, and within a month I had broken even. Everything after that was profit, which I plowed into other nonprofit piping projects. Similarly, without making a strong-sell on advertising and subscriptions, pipes|drums operates in the black. How? We develop the content that we think people are willing to pay for, which builds an audience that advertisers want to reach.
If it were not for the quality content, the product does not work. As a nonprofit, it allows us to cover costs and donate and sponsor other worthwhile and nonprofit things. And part of our costs is paying for quality content. Every solicited writer is offered compensation for their work. The content has value, and those who produce the content should be remunerated for it.
If it were a cash drain, pipes|drums would not happen. It simply would not exist because it would not make any sense. And this is true of CDs, DVDs, broadcasts, books and other products. If you have the content quality, then you have the quality product. And those who provide the content must agree to the terms of the deal, whether cash or licensing or simply a, “Sure, the exposure is enough of a return for me.”
Schoolyard bullying is in the news a lot these days. Kids are being coached on it. Parents are wising up to it. Isn’t it time that pipers and drummers stopped bullying each other, and started facing up to and exposing those who bully us?