News 101

Pipe bands often have a tough time handling sensitive information, such as the dismissal or departure of leaders. These days, moves like these are rarely amicable and smooth, and often sink into a quagmire of he-said-she-said confusion.

As a publication working to report piping and drumming news fairly, when a band issues an “official” statement, then that is generally proof that the news is legit, at least according to them. It’s like a company issuing a news release. It comes from the company, the company endorses it, the facts are stated by the company.

A pipe band is a kind of company There are leaders, there’s often a management team of players and non-players, and the rest of the players make up a team of workers. Yes, a pipe band, with few exceptions, is a musical group of volunteers, but the tenets of a company are almost exactly the same.

Pipe bands and companies create additional problems for themselves when they withhold facts. Obviously, not every sordid detail needs to be divulged, but all of the essential facts should be told, whether or not they are pleasant.

As Mark Twain said, “When in doubt, tell the truth.” These are words to live by.

Pipe bands in their canny desire to get in front of the news will often try to put out the story that they hope will be told. They tend to conveniently omit details, crossing their nine useful fingers that the whole story won’t get out.

Newsflash: it always gets out. You can either be up-front and tell it, or you can leave it to others to tell it or, much worse, speculate and jump to negative conclusions.

My profession is public relations and communications. I have handled sensitive communications matters for all types and sizes of companies over my 24-year career. Cardinal rule: do not try to hide or obfuscate the negative or uncomfortable essential aspects of a news story. Tell it, tell it again, tell it another time. Answer all questions.

Why? Because it only gets worse when the untold negative news is eventually told. You appear as if you were trying to hide something, primarily because that’s exactly what you were doing. As difficult as it might be to relay the negative sides of a story, being seen to try to hide it is far, far worse than being up-front, frank and honest.

Hillary Clinton having pneumonia is not nearly as bad as Hillary Clinton being seen to hide for two days the fact that she has pneumonia.

A one-time piece of bad news lasts a day. Damage to your reputation can last forever.

Being on the other side, as a journalist trying to report the news, the PR blunders by bands and associations make me cringe. My instinct is to try to help bands through the crisis, but that would be unethical. In a moment when I couldn’t bear to watch any more of their PR bumbling some years ago, I offered free counsel to the RSPBA to help them turn around their frequently foundering ship and set a better reputational course, but the offer went unanswered. They’re a bit better now, but they continue to make easily avoidable mistakes.

Many pipe bands and a few associations are learning to work with a professional-standard media. Missteps have happened and will continue to happen. The days when pipe bands and associations could sweep negative news under the rug and safely assume no one would bother to look there are well and truly over, yet some bands and associations live in the past.

Here’s some unsolicited advice:

1. Get out in front of the story.
2. If your band is at an impasse, for example, with a long-time leader who rejects the decision of relatively new leadership, then say so.
3. Rather than pretending it’s a done deal and inferring that someone left amicably, clearly state that you are still trying to work through the matter, and hope to resolve any misunderstanding.
4. If the news is contentious, say so, and explain your side clearly, and perhaps be empathetic to the long-time leader you’re trying to remove.
5. Say WHY things happened. Explain your reasoning. Not doing that only invites speculation. That is not good for anyone.
6. People naturally suspect the worst. So, if there was a change due to “musical differences,” or “the two leaders just could not get along,” or “we felt that a change now would help the band in the long-term,” then say it. Rational people understand rational reasons.
7. Be prepared to answer questions quickly.
8. Don’t expect the media to report only when it’s convenient for you.
9. Provided the media is credible and willing to work to report all sides of the story fairly (and not in the back pocket of, say, an association or a business), don’t try to hide, be up-front and work with them.
10. Keep people apprised of progress and further developments.

PR 101: get in front of the story and, when in doubt, tell the truth.

Hope that helps.

Both ways

The current shemozzle between City of Whitehorse and the Pipe Bands Australia is another example of pipers, drummers, judges and associations wanting and even demanding to have things both ways.

Pipers and drummers have always grumbled about judges and results, and they always will. Except for rare examples of public outbursts, pipers and drummers and pipe bands for about 100 years kept their cranky verbal complaints within the band hall or the beer tent.

Then, along came the Internet. Now competitors could post comments and photos on public platforms. Wretched cesspools like the Delphi Forum or alt.music.makers.bagpipes were early places for libellous rants, almost always under pseudonyms. When Facebook and Twitter came about, they enabled players to publish photos and welcomed unmoderated and unfiltered comments.

(pipes|drums and this blog provide a platform for comments but, unlike Facebook and Twitter, comments are moderated. Regardless of whether the identity of the commenter is known or not, libellous or ad hominem comments can be edited or outright rejected before they appear. But probably 99% of comments submitted have been deemed fair, so they are published.)

“Free speech” is generally protected in western societies. People can say whatever they please (with the exception of hate speech, physical threats, things that might cause public harm, or the like), and the temptation to publicly criticize judges and their decisions on social media is great. There is a notion that there are “private” sections of Facebook, so postings on such areas are exempt from being considered “public.”

But that’s no different from thinking that a printed pamphlet in the 1950s exclusively for members of a group is “private” and thus exempt from the laws of libel. It’s fanciful to think that any part of the Internet is truly private, and it simply would not hold up as an excuse if libellous material is posted, even if the true intention is for these comments to be private. It is still public dissemination.

Pipe band adjudicators are routinely paid to teach workshops for bands that they have judged or will adjudicate. There are no rules against this, and it’s something of a tradition. There are bands that regularly have judges who assess them at the World Championships as paid instructors or outright guests on long expensive trips, even if a judge’s resume as a player or teacher is paltry. Everyone is aware of this game that some bands and associations play. It is perfectly within rules and policies, and the rationale goes that the best judges are also the best teachers, so therefore they should be permitted to teach and judge bands.

There are also adjudicators who have no compunction wearing merchandise, uniform parts, or even complete uniforms of bands that they judge. Pipe band judges must have played with top bands at some point. Amazingly, some haven’t even invested in a kilt other than the band they used to play with, the same band they might assess on the weekend. The judge might well have left the band on bad terms, but the immediate appearance is that there is some sort of bias.

Again, there are no rules against this. But whether teaching bands or wearing their gear, the optics are terrible. A judge is inviting criticism and contempt by being so tone deaf or provocative (or both) as to be publicly appearing to endorse one band over another. A judge’s decision-making might be as pure as Roddy MacLeod’s high-A, but going around wearing, say, a t-shirt of a band that they judge will inevitably tarnish their reputation in the eyes of some people or bands that they adjudicate.

The solo piping world is a little more advanced than the band world. Judges and competitors in major solo circuits like those in Scotland and Ontario are requested to divulge who their students/teachers are. Judges are asked to refrain from judging pupils, and vice-versa. It’s not always upheld, but at least there is an attempt to control the optics of bias, and entrust judges and competitors to police themselves. When pupils receive prizes from their teachers, even if they are well deserved, those who are aware of the relationship tend not to take the result seriously. A teacher-judge will often try to excuse it away by saying, “Well, I’m harder on my pupils when I judge them,” as if that self-correction is any fairer than being biased in favour of their student. Either way, it’s terribly unfair to the competitor and denigrates the result.

As always, the perception of bias is as bad as bias itself.

Pipers, drummers, judges and associations often want it both ways. Many competitors want to be able to criticize adjudicators “privately,” and can’t understand when an association or judge takes umbrage when they find out when things went public. They then more often than not try to explain it away when they are caught.

And many judges want it both ways. They want to be paid for workshops for bands that they adjudicate, and they get in high-dudgeon when other bands perceive them to be biased. Judges wear ties and ball caps and even kilts of bands that they judge, then protest greatly when competitors dare to insinuate that there’s something amiss. Some judges seem to think that it’s unfair that their results and decision-making are discussed publicly. Sorry, but when you sign up to judge, you agree to put yourself out there. You can’t have it both ways.

And associations are seen to be looking out for the interests of their elected and appointed officials and judges, rather than the pipers and drummers who comprise their membership. Associations often appear to take a default stance that “their” people are exempt from criticism, so dissension inevitably arises within the membership – the very people an association is supposed to represent.

Associations can greatly help themselves by putting policies and conduct codes in place that strongly advise judges not to 1) judge competitors that they teach, and 2) be seen to prefer one band over another by wearing their uniform parts or merchandise.

Judges can greatly help themselves by picking one or the other: if they want to judge, they’ll have to give up accepting paid workshops for the bands that they adjudicate, or, if they continue to teach bands they should recuse themselves from judging that band for at least a year. And judges should choose to wear things that don’t blatantly appear to endorse a particular band. If they insist on doing those things, they’d better strap on their asbestos kilt because they will be flamed in band halls, in beer tents and, of course, on the Internet.

Competitors can help themselves by using common sense. Judges judge. They make judgement calls. Ultimately, after a contest only one competitor will be truly happy with a judge’s decision. A strong majority of adjudicators are simply doing their unbiased best, and judging is a lonely, thankless task. Contestants should default to the side of accepting and learning from results and moving on. If there is a real reason with accompanying evidence to be concerned about an adjudicator’s perceived bias (as in the behaviours above), then competitors should use official channels to file a confidential complaint. There are processes in place. That’s what an association is for. If members are worried about repercussions on the contest field when they raise a real concern, then they should work to change their elected leaders.

Pipers and drummers and bands are the associations, not the judges and administrators. Associations represent the competitors first and foremost, and if there is just cause for concern – such as a breach of a rule, policy or code of conduct – then the matter should be heard accordingly and in confidence. If the judge is an administrator or executive within the organization then, again, the adjudicator should recuse him/herself from the investigation.

Too often we want things both ways, expecting to be pleased both ways. This is impossible. Impasses occur, and we get away from what we’re all supposed to be doing: having fun in an equitable, fair and collegial atmosphere.

And that is the only way to want it.

Proudly independent

I hope that pipes|drums and “independent” are as synonymous to you as they are to me.

The publication originates from the old Piper & Drummer print magazine, which I edited and published with almost no interference from about 1987 to 2008. That magazine went to all of the members of the Pipers & Pipe Band Society of Ontario, and there was a blurb from the PPBSO president and their results (which I compiled on my own), but, apart from those things, every word of content was ultimately determined by me as editor. That quasi-independence deal was clearly understood by the leaders of the organization.

It was a very good relationship with the various presidents, starting with Henry Roberts for about seven years, and then the long and extremely successful tenure of Bob Allen, and ending with the late Ron Rollo. Until Ronnie arrived, the PPBSO understood the value of a publication that strived to do more than report bromides on themselves and tell association officials what they wanted to hear. There was freedom of thought, free-flowing dialogue, the raising of controversial and sensitive issues that needed to be aired, and lots of humour that did and didn’t always hit the mark. Not only that, but the publication often was a small profit-centre for the association.

And content in the Piper & Drummer was not always complimentary of the PPBSO itself. Confident leaders like Bob Allen understand that that, too, is ultimately a good thing for their organization – provided it is fair and well informed, which I have always tried to be.

In essence, there was a confidence with the PPBSO that such a publication being associated with it would position the society as a leader worldwide. To be sure, the organization did many leading-edge things along the way, but I believe that the Piper & Drummer also was a major contributor to the PPBSO’s positive world stature.

In 1994, I recognized the change to online, launching Piper & Drummer Online, the first piping and drumming news source on the net. I never asked for the PPBSO’s permission to do that; I just did it, and it was completely separate from the organization, although it shared the brand, which, by the way, I still own outright.

When Ron Rollo became president the relationship quickly unravelled. Ronnie and his Vice-President, the late Willie Connell, greeted me on an apparent mission to stop the Piper & Drummer. They intervened, questioned and chased down long-serving advertisers, and generally made my life miserable.

When I decided in 2007 that the Piper & Drummer had to go all-online, Ronnie did not receive the idea well. We had a series of meetings, and I offered to make a subscription available to the online publication to every PPBSO member at a reduced rate. Ronnie was a loving father, well-regarded and successful piper, an accomplished building contractor – not to mention a funny and nice guy – but I believe he was not particularly keen on technology or, for that matter, change.

There was a lot of harangue, Ronnie insisting that his organization needed to have a print publication, and he was rather suspicious of people like me who question “authority,” which can be the case with older Scottish men, I have found, when it comes to change in general. (See the RSPBA’s intransigence toward change and seeming desperation to maintain unquestioned “authority.”)  It was untenable, so I decided to separate completely from the PPBSO with pipes|drums – a fresh start based on a familiar model. I believe Ronnie was startled and maybe a bit relieved that I walked away, perhaps hoping I’d toe the line and kowtow to becoming a boring corporate analogue Tannoy like, say, the RSPBA’s Pipe Band magazine. The PPBSO never created another print anything after that.

But since I made the decision to break away, to be completely independent, pipes|drums has gone from strength to strength. Totals for readership, subscriptions and advertising (rates for the latter two items have not changed since then) have increased every year, and the publication has remained non-profit. I’ve never pocketed a penny.

The magazine has embraced new technologies and social media to its benefit, and, as with the print Piper & Drummer, flattery notwithstanding, the format of the online publication has been copied by the usual rather sad, aping followers.

But there is one tenet of pipes|drums that has not been imitated: independence. And this is key.

pipes|drums remains the only truly independent piping and drumming publication in the world. Every other effort, ranging from the pretty to the dismal, is connected with a business or an association. They are all selling you something other than a subscription, whether it’s the official party-line of an association, positive reviews of products that you can conveniently purchase at the attached business or, in one particularly sordid alleged case, money exchanged for positive press.

There is nothing wrong with any of that, provided it’s disclosed so that readers can take it for what they feel it’s worth.

But independence can come with a price. Over the years I have received earfuls from friends and strangers when they have read things they don’t like or agree with. “Fair” is subjective, and my sense of fair is based on what I believe is sound journalism background, a liberal arts education and a family that constantly debated current events at the dinner table of large pitchers of sweet tea. Occasional humour and satire are important aspects of any good publication, and, as we all know, it’s generally not funny unless someone is offended. Once or twice, friends have walked away from me for good, which is sad. But I also know that pipes|drums is an extension of who I am as a person and, if they can’t abide by what’s written, then they really aren’t my type of person anyway, since true friends are open to both the good and the bad of themselves and others.

And similarly, I am certain that because of some perceived personal slight or expression of an idea that a solo piping judge disagreed with, I paid for it on the competition boards. I did okay, and was reasonably successful as a soloist, but there were times when results simply didn’t add up. Similar to falling out with the occasional “friend,” I reconciled the suspicious result by knowing that that sort of non-musical bias means that the judge is screwing other people, so his or her prizes, as Seumas MacNeill famously said, weren’t worth a pail of spit anyway.

Corruption of any sort should be exposed.

I am asked frequently two questions: “How do you do it?” (easy answer: time management, myriad connections and contributors from around the world, and an ability to collate information and write rapidly), and “Why do you do it?” For that, I sometimes ask myself the same question and wonder about the answer.

Why do it? After all, it’s just a musical hobby, and it’s supposed to be fun, so when people or organizations don’t like what they read and work to get back at you personally, is it really worth it?

The best answer I can come up with is, It’s bread in the bone. It can’t be helped. I had a brilliant academic historian father who surveyed various sides of things, came up with conclusions, and was never, ever afraid to ask tough questions and fight for everything that he believed – after well-informed consideration and analysis – was fair, and of course against anything that was unfair. He wasn’t the most popular man, but he was genuine and true to himself, and committed to trying to make a tangible difference and contribution to society. He was fearless, and he succeeded.

pipes|drums strives to make a difference, and I think it has. Independence – from outside influences and money – is essential to asking important and difficult questions, enabling dialogue and achieving constructive and productive outcomes that truly benefit pipers, drummers, the competition system and the art itself. Piping and drumming is slowly slouching out of its antiquated and often unfair traditions and customs, and I think that the magazine, by asking questions, tackling taboo topics and encouraging open debate, has contributed.

I’m willing to pay the personal price for that invaluable benefit for the greater good.

Worlds away

Is it Worlds or World’s?

Answer: it’s World’s.

Worlds is the plural of world, and there is only one world, at least when it comes to the World Championship.

“World’s” is possessive, as in “Championship of the World.”

Since it’s the championship of one world, it’s World’s. If it were the championship of two worlds, it would be Worlds’.

Just like “Field Marshal” is correct, and not “Field Marshall”; and there is no space between Scottish and Power in ScottishPower; and Dunn is “Alastair,” Henderson is “Alasdair,” and McLaren is “Alisdair,” it should be “World’s.”

It isn’t Worlds, it’s World’s.

Oh, and it’s pipes|drums, pronounced “pipes-drums,” not “pipes and drums.”

Their. Thats better, isnt it?

Awash in whisky

John D. Burgess was a legend, not only for his renowned ability as a piper, but for his wit, sartorial splendor and, at least equally at the top of the list, his mischief-making.

It’s impossible to put into words the man and the character he was. Suffice it to say, the piping world will never see his like again. His death just more than 10 years ago was a sad loss for piping.

I can’t say I knew him well, but my work on the Piper & Drummer / pipes|drums since the mid-1980s brought us together, and to have been able to call one of my greatest inspirations as a kid piper even an acquaintance was my honour and great fortune.

Burgess loved the “Trailing Drones” section of the magazine (then print-only) with its bits of gossip, hearsay, occasional red herring BS and, even most of all, the frequent many-a-true-word-said-in-jest content. At Inverness in the early 1990s or so Burgess took me aside in the upper foyer where the light music events used to take place, to let me know that he liked it and whispered in my ear that he was willing to be a source – to be an “Agent in the Field,” as he would say. He had his own team of operatives feeding him intel from his various fields.

He had no email or newfangled “Internet,” so he asked if he could phone me with his scoop. Occasionally I’d answer my line at work and it would a mischievous Burgess with a scandalously juicy tidbit. (For those with back-issues, you can have fun trying to identify the Burgess-isms that got in.)

“Helloo, Andrew, it’s John Burgessss . . . I have a message for Mr. Harry Tung. You tell Harry . . .” he would say in his carefully articulated and maybe a bit affected Highland accent, which was an important part of the extraordinary Burgess brand. I usually had no idea what he was talking about when he delivered his scoop, and he would never explain it, leaving me to trust him that it was rich scandal. So I would dutifully relay it to Harry and then edit whatever came back and hope not to get sued. It was all great fun.

On trips to the World Championships with the 78th Fraser Highlanders in the 1980s and 1990s (joined 1988, left after 1997) I would try then, as I do now, to do one or two significant interviews for this magazine.

I relayed a story many years ago, and was reminded of it recently. I think it bears repeating.

In 1994 Burgess agreed to do an interview, and I believe it is the only substantial published conversation he did in his life. I hired a car and drove from Glasgow to his home in Saltburn, very near Invergordon, about five hours away. I had imagined him to have a palatial estate, maybe with a gated driveway, and a couple of greyhounds at the door.

His home was nothing like that, but it by no means disappointed. A small seafront house overlooking the Moray Firth, several parked oil rigs off in the distance, the Black Isle, ancestral home of the John/G.S./D.R. McLennans on the other side. I was greeted warmly and humbly. He was of course well turned out, but inside the house there was hardly an indication that he was even a piper, no medals or trophies anywhere, and certainly no sign of this being the residence of the King of Highland Pipers.

It was a great, frank conversation, and by far the most memorable of the more than 100 interviews I’ve done. He was forthright and candid, and was taking the whole thing seriously. It was clear that he knew this would be a record of his life, and I was gratified that this little boy from Missouri was entrusted with his insights and stories.

I was at his house for maybe three hours. He provided sandwiches, biscuits and tea, and even offered a dram of really nice whisky that he kept in the house for guests even though he was teetotal for decades after successfully fighting his well-known debilitating addiction to alcohol.

When I was getting ready to go we talked a bit at his front door about the World Pipe Band Championships. He knew Bill Livingstone, of course, and I think had a fondness for him, as the only wit in piping that compares with Burgess’s I think is Livingstone’s. Burgess said that he had “a very good feeling” about the 78th Fraser not just doing well, but winning the World’s on the Saturday. I was taken aback. Here was John D. Burgess putting his money on the 78th Fraser Highlanders, a band that at the time had fallen down the ladder a bit and would have been happy simply to finish in the top-six.

Wow, I thought, wait’ll I get back to Glasgow to tell the guys!

“Yes, yes, you tell Mr. Bill Livingstone that John D. Burgess expects big things – big things! – on Saturday. In fact, let me get something for you to take back to the band.”

At this point Burgess went back inside and returned with an unopened bottle of malt whisky.

“You take this and bring it to the park on Saturday,” he said. “When you’re tuning up with the band, I want you to gather together all of the pipers, get out the bottle and, ever so gently, pour a drop or two on the hands of each piper. Rub it in well, and I guarantee that it will hasten the result you deserve.”

“Really?” I asked. “You think that will help?”

“Oh, yes. Ooohh, yes. You tell Bill that John Burgess recommends it,” he said with his twinkling eyes.

I was sold. The five-hour drive back to Glasgow probably took three, and I arrived to the band breathless with my excitement about the King of Highland Pipers’ prediction and explained his prescription for winning with whisky. Bill and the rest of the pipers were sold.

Saturday came. I put the special Burgess bottle in my pipe case, and kept it at the ready. Without actually testing the effects of whisky on the hands beforehand, the 14 or 15 pipers gathered around, hands extended and I had the honour of putting a splash of it on everyone’s mitts.

The band had a good following then, and in those early-Internet days bands had secrets that would only be known if you witnessed them. Members of other bands would clamour around far more than they do today, trying to divine techniques and tricks. I remember noticing a few WTF?! expressions from those looking on as we rubbed our hands together with the water of life and miracle cure for not-winning. If it happened today, there would be a dozen crappy videos of it and probably something of a pipe band meme.

I believe Burgess actually made the trip to the World’s that day for a promotional appearance with a bagpipe maker, and I suspect he was somewhere around watching this gullible group actually fulfilling what must have been one of his most unlikely mischievous tricks.

Assuming you have never played with whisky on your fingers, you’ll be wondering what the effect was. None of us in the band actually tested it in advance (that might have spoiled the magical powers), and to think that any band – let alone a contending Grade 1 group – would do this blindly at the biggest competition of the year perhaps speaks to the sorry desperation that we competitive pipers and drummers suffer. Thankfully, whisky isn’t sticky, and pretty well evaporates, probably a bit like rubbing alcohol.

How did we play? I think it was okay, but nothing noticeably added as a result of the golden nectar being applied. I’m not even sure where we ended up in the final result.

But I do remember this event, and the unique, mischievous and fun spirit that was John D. Burgess.

What we do

Social media is a melting pot for piping and drumming. Twenty years ago, unless you played in a band with someone, or hung out with them in solo circles, or maybe went to a piping and drumming summer school, you’d hardly know anything substantial about anyone.

Facebook is the default social “platform” (ugh word) for our “community.” It’s a friendly place, where “positivity” (ugh) is encouraged, and things are generally hunky-dory. Twitter is far less popular with us, perhaps since it’s more a place of terse thoughts and quick links than photos of a fluffy white westie that looks nothing, nothing at all like her owner.

Used to be that competition rivalry produced automatic suspicion and general dislike between bands. Now, I think largely because of social media and the fact that people tend to bounce between bands, everyone seems to get along just grand all together. It’s all one big massed-band, where we wish each other the best: Play well! That was awesome! Great job! Your competition rival could be playing next to you in a week, so you’d better be nice, and use your emoticons wisely. 😉

I’m all for informed and fair opinion, but if Seumas MacNeill published today the savage and one-sided commentary he routinely wrote from his bully pulpit in the 1950s, ’60s and ’70s, he would be flayed alive on social media. Woe betide anyone making unfair personal attacks on pipers and drummers these days.

Social media has made us all “friends” and “followers.”

But LinkedIn provides an interesting new element for pipers and drummers. We share the common ground and camaraderie of piping, drumming and pipe bands, and we don’t much care what we do in real life – that is, life outside of piping and drumming.

Many pipers and drummers are a “connection” on my LinkedIn account, and there I can discover what these friends actually do for a living.

• Alumni Officer at Queen’s University Belfast
• Mental Health Nurse Consultant at City of Toronto
• Supply Chain Specialist Sales at Oracle
• Managing Director at Revolution Technologies

Where we normally see each other in terms of bands and playing, on LinkedIn you suddenly see people in strange work attire, listing accomplishments and jobs that don’t include contests and bands.

• Technical Sales Representative at Dawn Food Products
• Director of Engineering at SwiftStack Inc.
• Senior Legal Counsel at Auditor General of Canada
• President & CEO at LBMX Inc.

It can be a bit jarring, if not comforting, that they lead actual real lives with real challenges that go beyond whether they’ll make a blooter in the MSR.

• Senior Systems Analyst at University of British Columbia
• VP, Creative Director at Rivet
• U.S. Immigration Lawyer
• Sales Coordinator/Graphic Artist at Sportfactor Inc.

While Facebook has made piping and drumming a friendly melting pot of mostly golly-gee friendliness, LinkedIn is a reality snapshot.

• Head of Marketing Communications at Kames Capital
• Health, Safety & Environmental Co-ordinator at National Oilwell Varco
• Global RA Director at GE Healthcare, Life Sciences
• Lecturer at San Jose State University

There are, of course, a number of my LinkedIn connections who list piping and drumming teaching or businesses as their employment, and that too is something that has been a major positive change in the last 20 years. But it’s the real-world jobs that interest me – the accomplished, avocational pipers and drummers who are also accomplished professionals in a completely different vocation.

• Advancement Officer at Canadian Museum of Nature
• Owner at The Railstop Restaurant
• Executive Director at Music Nova Scotia
• Research Assistant at Syracuse University

Thinking about it, I’m not sure if something like Piping Live! would be as successful without social media. Back in the 1980s and ’90s, I’d have had a hard time imagining hanging out with the suspicious characters from rival bands. You’d pretty much keep to your own kind, and hope the other guys got the worst of the weather. Sad, but true.

There’s a whole helluvalotta respect today for each other.

After all, it’s what we do.

Inspirational wall

Every one of us was inspired to start playing, and every one of us should have inspiration to keep playing.

Inspiration can come from anywhere, and for everyone it’s a different set of circumstances. It could be an innate competitive instinct. Inspiration can come from your parents, or from a friend who motivates you to play on. It could be from the thrill of pressure and the adrenaline and endorphins released in competition or on stage.

I’m inspired by many sources to keep at it. The music itself is certainly inspirational: the thrill of chasing technical and musical excellence, to constantly get better, to learn new tunes.

I have always been inspired by the playing of others. The great players who came before and who I’ve been fortunate enough to hear, or even compete with.

The photo is of a wall in my basement office / practice space. On the wall are the covers of each of the print magazines that I put together, from 1988 until going all-online in 2008. Each of the covers features someone whom I personally admire and from whom I am inspired.

P-M Angus MacDonald. Murray Henderson, Ronnie Lawrie. Bill Livingstone. Ian Duncan. Tom Speirs.

Whenever I practice or teach a lesson or write something like this, I gain impetus to continue, to strive to reach the lofty abilities and contributions that these folks achieved in their careers.

Donald Shaw-Ramsay. Jim McGillivray. Jack Taylor. Andrew Wright. Donald MacPherson.

All of them made – and many still make – extraordinary contributions to the art, whether it was the elevation of playing standards, creative compositions, business ingenuity, academic research, or any number of things that merited an exclusive interview.

John Burgess. Bob Worrall. Tom Brown. Seumas MacNeill. Wilson Young. J.K. McAllister.

The wall of course has carried on figuratively with many more cover story interviews via the online publication, accessible to far more people in many more places. The faces of these many interview subjects are a constant inspiration to me.

Iain MacLellan. Jim Kilpatrick. Ken Eller. James Troy. John Wilson. Tom McAllister . . . many more.

I highly recommend having your own inspirational images of great pipers and drummers to motivate you even more to practice, compose, teach or any other beneficial thing you might be doing with the art.

Nine p|d policies

Here are nine pipes|drums policies that you might not know about. We’d say they’re unwritten rules, but, since they’re written here, they’re not.

1. We don’t do competition critiques. pipes|drums has always been the first source for reports on competition results, but you will never find those wretched, self-indulgent, player-by-player, band-by-band critical rundowns that started with Seumas MacNeill’s 1940s Piping Times. They call them contest rundowns for a reason: they tend to run down everyone except the winner. It’s a tabloid technique: bash the best for being better than the writer. It’s sham schadenfruede. The result is the result. What we or anyone else personally thought of individual performances does not matter.

2. Advertisers don’t get preferential treatment. Businesses advertise with pipes|drums because it’s excellent marketing value. We reach more readers in a day than most magazines reach in a month and at a fraction of the cost for savvy marketers. If an organization receives editorial attention it’s because they are canny communicators doing interesting things.

3. Reviewers are unbiased experts. All product or event reviews are done by those who are as expert and unconnected as we can find. Those with a business interest in the product are not eligible, and we look for respected and current pipers or drummers who have no competitive connection.

4. We recruit the reviewers. pipes|drums always asks the experts, and any business who volunteers someone to do a critique of a concert or a product is gently told that it doesn’t work that way. Readers trust pipes|drums to tell it like it is with honesty and integrity.

5. We’re not selling anything besides editorial value. We’re not connected with a shop, or a school, or an association. We strive for professionalism, but pipes|drums is not our job. We don’t pocket any money from advertising and subscriptions. We plow back all of it into the publication and we give the rest to worthwhile, nonprofit piping and drumming initiatives. If the content is good, then the readers will read it. If the readers consider it valuable, a good number of them will subscribe. If the readership numbers continue to grow, organizations will advertise. It’s a simple and effective formula that works well.

6. Interviewees have the final edit. For every one of the more than 80 lengthy pipes|drums Interviews, the subject has been allowed to make final amendments before publication. We have always approached interviews as the story that the interviewee wants to tell. Amazingly, only a handful of times has an interview been changed substantially. Donald Shaw-Ramsay and John Kerr were the most severe, to the point where we suspected some sort of cognitive problem might have entered into the edits. The rest make very minor edits.

7. We rarely delete or edit comments. The times each year when we can’t accept a comment from a reader can be counted on one hand. We rarely have to edit them for being unfair. Our readers make intelligent comments, and monitoring them is very easy.

8. We compensate contributors. When an expert takes time to write for pipes|drums when we ask them to, we pay for their service. It’s not a huge amount, but it’s also not small – more than a judge would typically be paid for a full day. Many don’t accept it, and we’re happy either way.

9. We do it because you seem to enjoy it. We’ve been publishing pipes|drums for more than 25 years only because it’s fun to create something that many people like. Every week we receive thanks from strangers who are friends by way of association to the magazine. Those who don’t like it tend to be those who are paranoid we’re out to get them. We’re not; they are. Their loss. We hope they come around and decide to contribute just a little to piping and drumming instead of purely taking.

We’ve been at this longer than anyone else around today, and – at more than 5,000 all told – we’re pretty sure we’ve published more print and online magazine articles than any publication in piping and drumming history.

By sticking to the policies above we’ve been able to stay consistent and true to our readers. We hope that you continue to subscribe to and enjoy pipes|drums.

How many more?

Piping and pipe bands have a reputation problem. It’s called booze. But it’s not just reputation; it’s reality.

Our connection with alcohol is part of our tradition. The image of the drunken Scotsman, the piper downing a dram – these are as predictable with the general public as tartan and “Amazing Grace.”

Virtually every competition, concert or band practice ends with alcohol. For sure, it’s an essential social aspect of what we do. It’s one of my personal favourite parts of the piping scene, and I am not for an instant suggesting we stop enjoying ourselves in moderation.

I’m not sure that in reality pipers and drummers have any worse a problem with booze than other musicians. Just about every club or community likes to share a drink among friends and, in that sense, we’re like everyone else.

What I’m talking about is recognizing, confronting and helping those with serious alcohol dependency problems. I’m sure that you know at least one or two pipers or drummers who are probable or full-fledged alcoholics.

Our drinking tradition is also a tradition where it is customary to sweep problems under the rug. We turn a blind-eye to those with serious alcohol problems and, in fact, we often encourage them. We buy them drinks. We coax them. Just one more. Give us a tune. Have another.

For every world famous piper who dies of alcoholism or suicide due to its associated depression and relentless demons, there are far more we never hear about. When it happens, not much is said except for the euphemism that he “died suddenly.”

Thankfully there are those among us who have recognized their problem and, with the support of others, work every day to stay sober. To a person, those pipers and drummers I know who are recovering alcoholics struggle at social settings to decline offers from their drinking pipers and drummers to “go ahead . . . one won’t hurt you.”

In 1987 I wrote an editorial about this very same topic in the then Canadian Piper & Drummer. Living in Edinburgh at the time, I happened to run into a group of Queen’s Own Highlanders off-duty soldiers on a night on the town. One of them was a prominent piper who expressed his extreme displeasure with the piece, accusing me of “ruining all the fun.”

I understand that others will not like this being talked about again here. It needs to be said. I am bothered greatly that we traditionally tend to sit there and watch our friends be destroyed by this disease, and some of us even egg it on. If there are those who feel that these things should not be spoken of, well, I’m afraid that you’re part of the problem.

This isn’t about stopping the fun. We can coexist with alcohol, and this blog even uses an image of whisky as symbolic of discussing various sides of what we do and who we are as pipers and drummers. This post is about friends who might need help.

Alcoholism and depression will continue to affect pipers and drummers just as they will continue to impact all other walks of life. Addiction and illness will not go away. But at least let’s all of us try to do something about it by eliminating the taboo of talking.

That starts by confronting the problem, discussing it, and reaching out to help each other.

Raising Hell

In 1978 I visited Canada for the first time, as a 14-year-old piping student from St. Louis at the Gaelic College in Cape Breton, Nova Scotia. The late Finlay MacNeill, a double Gold Medalist (for piobaireachd at the Northern Meeting and for Gaelic singing at the Mod), was the piping teacher. The great Wilson Young was the drumming teacher. I was required to learn some Gaelic, which I didn’t like because it took me away from practicing piping.

Almost all of the students were Canadian, and a vivid memory was going to a party one night at one of the residence halls. Over and over again there was a song I’d never heard before being played on the hi-fi record or eight-track tape machine. It was “Raise a Little Hell” by the Canadian group, Trooper, and it was all the rage in Canada that year.

It was my first exposure to Canadian music. I didn’t quite know what to make a song that said “hell,” but knew that it was catchy. At that same school, I remember both Barry Ewen and Neil Dickie, immigrant Scots who were both living in Nova Scotia at the time, came to the Gaelic College to compete, or do a recital, for us students.

They played what I thought were crazy tunes. Barry did a rendition of the accordion tune that Donald MacLeod adapted to the pipes, “The Hen’s March O’er the Midden,” with mind-blowing vibrato finger-trills in a variation. It was pure piping insanity. I can’t remember exactly what Neil played, but I do recall it being very different and adventurous.

I would return to St. Louis to become a fan of Canadian rock and pipe-music. Rush, April Wine, Neil Dickie, Trooper, City of Victoria, Clan MacFarlane – all were part of my late-1970s Midwestern years.

Destiny and luck I believe are informed by choices. I chose to come to Canada, largely to play Canadian-made pipe music on a world stage. I got to know Barry and Neil, and count both as good friends. I’ve been lucky to be a small part of some of the biggest changes in pipe music, much of which have come from Canada, and last year my backgrounds in piping, publishing and PR played big roles in starting the work I currently do with SOCAN, the Society of Composers, Authors & Music Publishers of Canada.

In November at our annual awards at Roy Thomson Hall in Toronto, nearly 35 years since my first visit to Canada at the Gaelic College and my first listen to Canadian music, things came full circle when I met Ra McGuire and Brian Smith, the Trooper-member-composers of “Raise a Little Hell,” and to whom SOCAN was presenting a National Achievement Award. McGuire and Smith seemed like two of the nicest guys you’d want to meet, and they were genuinely honoured and thrilled to receive the accolade.

I wanted to tell them about that party in 1978 in St. Ann’s, Cape Breton but, even if they had the time to listen, I wouldn’t have bored them with it and the fact that serendipity, fate, luck and conscious decisions all converged for me right then.

Nobody’s going to help you
You’ve just got to stand up alone
And dig in your heels
And see how it feels
To raise a little Hell of your own.

A few simple words to guide us.

Resolutions #9

New Year’s resolutions are usually about improving on a personal shortcoming or two. Pipers and drummers have no shortage of those, since improvement and striving towards perfection is really what the competition thing is all about. We want to be the best we can be.

I like to make a resolution or two at New Year. This year it’s to listen to more live music – that is, more non-piping/drumming live music.  That and play my pipes every single day.

If you’re stuck for a New Year’s resolution, why not look to broaden your appreciation of things in the piping and drumming world? Some of us tend to put down the things that we don’t understand, or discredit what threatens us, which is completely unfair. Here are a few resolution suggestions:

• For the person who “hates” piobaireachd – resolve to learn a piece of ceol mor, memorize it, and play it on the pipes. Start with a copy of Piobaireachd Fingerwork, earn the ceol mor rudiments and, even if you’re not a piper, understand how it works. I guarantee your “hate” will turn to appreciation.
• For those who don’t take tenor-drumming seriously – try it. Get yourself a set of tenor mallets and learn just a bit of flourishing technique. You’ll have a more positive outlook on the difficulty of the art.
• If you think stewarding is easy – volunteer with your association to help with a contest or two. Find out what the challenges are, and then offer to make positive suggestions to make it better.
• Sign your real name to every online comment you make – that’s all. You’ll feel a lot better.
• For the piper who can’t understand why his/her band lags in ensemble – pick up a pair of snare sticks and take a year’s worth of lessons. You’ll start to hear the snare work completely differently, and can help bridge the gap between sections.
• If you think your association doesn’t serve you well enough – attend branch meetings and discover just how much spare-time work these volunteers put into trying to make things happen for members like you. Don’t have the time? First resolution lesson: be like them and make time.
• For the person who rarely likes his/her band’s medley – try your hand at composing a tune or arranging harmony. Who knows? You might be a composer-arranger-genius in hiding.
• Can’t understand why scoresheets don’t always have great feedback? – resolve to put on a solo piping CD, put two minutes between each track and during that time write a crit-sheet. You’ll appreciate just some of the pressure that piping, drumming and pipe band judges undergo accounting for their decisions in writing.
• Volunteer to write an article for pipes|drums – I happen to have inside information that your story ideas are always welcomed.

The best resolutions are those that make both you a better person and the world a better place. Here’s to a happy and healthy and improved year ahead.

Mojo rising

Pipers and drummers, like many people today, sometimes have a sense of entitlement that’s out of whack with reality. Putting together pipes|drums Magazine is 99.99% gratifying, or at least neutral. But a few times a year I’m reminded just how selfish people can be – even in this worldwide little piping and drumming club where you naturally expect more from privileged members.

Last week the great piper Willie McCallum provided a lovely tribute to the late Alasdair Gillies. His article followed an equally moving piece by the equally great Colin MacLellan. They put a lot of thought and work into putting their thoughts down and, frankly, I put a lot of thought and effort into obtaining their articles. These are historical pieces following the unfair death of one of history’s greatest pipers.

I decided to make Colin’s tribute available to all visitors to pipes|drums, unlike almost all Features articles that are for reserved for paying subscribers. In the case of Willie’s piece, I chose to designate it for subscribers-only. (I’ve since switched Colin’s to subscriber-only.)

I received this e-mail message from someone I know of but believe I’ve never met. I omitted his/her name but I kept the rotten syntax:

Subject: Willie McCallum article about Alasdair

Andrew,

I can’t believe you have restricted this article to subscribers only.     This is an ultimate  bad move.     the one from Colin wasn’t restricted.  Why this one?

Bad, bad, bad, bad mojo

That was how my Monday morning started. The inference was that I somehow grievously wronged the memory of Alasdair Gillies by not making this tribute available to all for free.

Perhaps the judicious action would have been to press Delete and try to forget it, but anyone who knows me knows that that’s not my nature. Perhaps it’s a fault, but I tend to think there would never have been a pipes|drums if I just ignored things I perceive to be unfair. So, here’s how I responded:

Hi _____—

Sorry you don’t think the piece was worth including with a $15 annual subscription.

If you subscribe to any print magazines or newspapers, do you send similar angry messages about their “bad mojo” when they run extensive obituaries and tributes?

On the other hand, wasn’t it exceedingly generous that Colin MacLellan’s tribute was available to all?

What about thanking people like Willie McCallum or Colin or – heaven forbid – me, for putting this stuff together for you?

Perhaps you might consider your rather negative perspective.

A.

I don’t begrudge anyone expressing their opinion, however wrong it may be, but I tend to think that this was just an instance of someone’s sense of entitlement skewing their common sense, manners and decency. Incidentally, I haven’t heard from the person since.

Pipers and drummers today often bellyache about things that years ago would have been the stuff of fantastic dreams. $10.99 for an iPhone bagpipe tuner?! A pipe band concert in a grand hall for $40?! Too many ticketed events at Piping Live!?! Having to pay $15 for a year’s access to more than 4,000 original articles on a nonprofit online magazine?!

Bad, bad mojo indeed.

Put a golf tee in it

pipes|drums is all about creating constructive conversation and dialog, and I like to think that over the years many sensitive topics have seen sunlight after having been swept under the rug for ages. We’re getting there.

Reviews are always done by those who have the right combination of objectivity, detachment, respect and expertise to make their words count. People who sell the product or compete with the item or have some other vested interest – real or perceived – are avoided. It’s often difficult to find the right match, and sometimes the best potential reviewers have to decline because they’re too busy or just feel uncomfortable about the task. I like it when they say no, rather than deliver something that disappoints or is well past the product’s sell-by-date.

Increasingly, RSPBA judges are declining the invitation to review products or events. It’s not because they feel they’re biased, it’s because the association allegedly requires  that they get permission in advance to write or speak about anything to do with piping or drumming. So, some of our best and brightest apparently are afraid to share their insights with the piping and drumming world, and don’t want the hassle of requesting advance consent from the association.

What a shame.

In 2007 I wrote about pipe bands veering towards that wrong-headed tack. Fortunately most of them have lightened up a great deal since then, as they’ve realized the communications potential of  Facebook and Twitter and other means to share insights. When an organization disallows members from speaking about their passion, and using their common sense when doing so, they undermine trust. The band or association views it from a strictly negative perspective, cynically thinking that their member will somehow embarrass the group, rather than indirectly vaunting it with their intelligence.

Granted, no organization should have members go out and speak for the organization, but, when it comes to a musical art, all they have to do is tell them to stick strictly to talking about music. Then trust them to do so.

As I understand it from RSPBA judges, they might not be allowed to post anything related to piping or drumming on Facebook, on which most of them have an account. They allegedly shouldn’t post any videos or anecdotes or comment about any band performance anywhere without prior consent, or do any interviews without prior approval. Should they just keep their mouths shut and their fingers off their keyboard? If they play a recital they shouldn’t speak to the audience without clearing things first with 45 Washington Street? Put tape right across your entire hole?

Are their only unapproved comments those that they put down on score sheets?

It’s a case study in how to get the least from your best.

Arresting change

A change is as good as a rest, and we all like a good rest, but for the rest of us a change makes all the difference. On that note, welcome to the latest rendition of Blogpipe!

You’ll find all of the content and comments that were with the previous iteration, but we’ve streamlined the look and usability, removed some clutter and improved a few important functions like search and usability on mobile devices.

With your iPhone, BlackBerry, Android and iPad, you can visit Blogpipe using the main URL – http://blogpipe.wpengine.com/  and up will pop a clean and efficient rendition optimized for your device. And with nearly 500 posts dating back to March 2005, searching for things is that much easier.

Because there are so many daily visitors to the blog, many organizations have inquired about advertising. So, we’ve added a place for ads for a nominal charge to those who want to tap the marketing benefits. As ever, advertising has nothing, zippo, nada, zilch to do with posts or comments.

As for the approach, well, it will be the same sort of babble on a variety of topics, some barely even relating to piping and drumming. It’s all about conversation and constructive dialog.

I hope that you enjoy it!

– Andrew

Easy image

The current pipes|drums Poll attempts to discover how skilled pipers and drummers around the world (that is, the over-achieving musicians who follow the magazine) respond to the question, How long do you think it takes to become a pretty good tenor drummer? The results are interesting.

While the majority (about 32%) have so far answered “At least a few years,” the next-highest response, at about 24%, is “A day or two.”

Clearly, tenor drumming has an image problem.

I’ve coordinated these polls for many years. The high volume of participants means that after only a few hours the percentages are pretty much established. While it’s not scientific data, the p|d Poll is a very good basic gauge of the attitudes and perceptions of pipers and drummers on issues and topics of all kinds.

I really should take some tenor drumming lessons to find out for myself, but I have a hard time believing that I could become “pretty good” – to a standard defined by our competition-band format – after only a few days, even if I worked at it for 16 of each of the 24 hours. Or maybe I could. Maybe I’ll see if someone would be willing to teach me. It would at the very least make for humourous video content (particularly if I could wear a vintage leopard-skin apron).

But why would a full quarter of us think that it’s so easy? They say it takes seven years and seven generations to make a piper. That’s over-stating things, but my own experience was that I wasn’t a “pretty good” piper until at least a few years after I started. To become a pretty good pipe band snare drummer is at least as challenging. Is it because pipers and snare drummer often look like they’re in total agony in competition, drenched in sweat, while tenor drummers appear to be having so much effortless, smiling fun?

Goodness knows that tenor drumming is far more complicated and intricate today than it ever was, but should it be made even harder to satisfy possibly resentful pipers and snare drummers?

Or perhaps, to use that dreadful expression, it is what it is. Maybe it is relatively easy. Is that necessarily wrong? Maybe it’s not an image problem at all.

Judgment and sorrow

It’s too soon to try to put the death of Alasdair Gillies into any words or perspective. It’s a sad, sad loss for his family and friends. Anyone who knew Alasdair couldn’t help but to like him.

I’ve written about this before: the hardest decision as a journalist aspiring to professional standards is to know when it is appropriate to report news. Our community of pipers and drummers is a far cry from a tabloid paper or even a more respectable broadsheet for a mainstream audience. Several years ago I made a bad judgment call on reporting too quickly on a prominent piper’s death and will regret it forever. But I learned from the mistake of trying to be “first” at the cost of human sensitivity. Our news is different and it takes finesse and sensitivity when the worst sort of information hits you right in the guts.

My guts were hit crossing the Minch. I was on a CalMac ferry back from one of the small isles, where there had been no mobile signal. I will always remember my phone suddenly buzzing alive in my jacket pocket for the first time in two weeks. I opened the phone to see three messages, each with “Alasdair Gillies” in the subject line.

The connection was very slow, so it took several minutes for the body of the messages to come through and, if I were a person of prayer, I would have prayed for something, anything besides the ominous news that I always dread when I see a subject line with only a person’s name.

And then it hit. In that bright sunlit Hebridean morning of August 27, 2011, my worst fear became real, and I exhaled after holding my breath for that agonizingly long wait. My only emotion was pure sadness, and my only thought was with his family and for Alasdair as the extraordinary musician and gentle soul he was.

I can’t say that I knew Alasdair well, but I had the extreme honour of playing alongside him in a pipe band a few years ago and sharing a few exceptional, fleeting moments at the World’s. I will always remember several of his extraordinary Silver Star performances at Eden Court when he was in top form and, just as memorable, the extraordinary hush that fell on the packed hall when he approached the stage, several hundred passionate pipers bracing to be once again dazzled by his virtuosity with a Highland bagpipe – and the ovation explosion when he finished.

pipes|drums will mark Alasdair’s passing in due course, when the time is appropriate. For now, we lament the loss of one of our greatest, and hope that his family and loved ones – for he was clearly loved by many – may eventually find peace.

Recharging

Another World’s is in the books, and I’d have to say it was the best yet. I think I say that every year, but this one seemed to run spectacularly well. Say what you will about the RSPBA, but these people know how to run some of the most complex events on the pipe band calendar.

After a fun and exhausting week in Glasgow, I’m off to a little island in the Hebrides to create a few altogether different life memories with my girls. Access to the Internet (not to mention my desire to access it) could be scant or even nonexistent, so things could be relatively quiet around these pages for a spell. As always, we’ll try to do our best.

I do hope that you enjoyed the coverage from Piping Live! and the World’s. We’re all indebted to great writers like Pete Aumonier, Michael Grey, Iain MacDonald and Meaghan Proudfoot and many others behind-the-scenes for their pith and insight.

For now, I’m on the West Highland Line to Mallaig, camera and mind trained on things other than pipers and drummers.

Well, at least some of time . . .

“Bass-Cam”

In 2010 “Glen-Cam” was first used and it still gets lots of inquiries. People seemed to like it a lot, as it was intended to provide an adjudicator’s perspective. And, now, I bring you “Bass-Cam.”

If you think about it, the rarest vantage-point in the pipe world is that of a bass drummer with a Grade 1 pipe band. There’s only one of them, and they tend to be pretty stable when it comes to staying with bands. So why not bring you this unique perspective?

Kindly agreeing this was Reagan Jones, keeper of the big drum (or, one of them, anyway) with the Grade 1 Toronto Police Pipe Band. The original intention was to get footage from the actual competition, but mechanical difficulties prohibited that (i.e., the freakin’ camera didn’t work!), but she was successful with a test-run, capturing the band’s final stages of tuning with a set of 4/4 marches.

Thanks to Reagan and her band for being such good sports and having some fun, even in the heat of competition and the heat of the 35-degree day.

And, so . . . here’s “Bass-Cam.”

Happily nonprofit

A friend mentioned to me the other day that a few people had mentioned to him that they thought I make “lots of money” from pipes|drums. I was taken aback, since essential tenets of the publication are to be independent and nonprofit.

To be clear, all revenue goes towards four basic areas: upkeep and maintenance of the publication; development of new aspects of the magazine; hardware and software to produce the content (which I guess is part of the first area); and marketing.

I know this is difficult for some folks to believe, but it is in fact possible to do something to a “professional” standard without making it a profession.

I like the fact that filthy lucre isn’t involved in the endeavour. Just as I don’t charge for lessons (some would say that’s only fair!), not pocketing money from pipes|drums keeps me happier. It takes away the pressure and I prefer not having to worry about keeping advertisers and readers happy with nothing else but providing good content, which attracts readers, which makes more value for advertisers, which generates more revenue, which allows more development, which attracts more readers, which . . . you get the drift.

I’ve heard of businesses advertising in piping/drumming related outlets for nothing but political reasons. They feel that, if they advertise, they’ll curry favour to get positive, undeserved coverage. To me, that’s like a band making an annual purchase of chanter reeds from a judge who might make his or her living from making chanter reeds, with no intention of actually playing them, purely in the twisted hope of getting a better result. To me that’s not only a complete waste of money, but ethically weird and deeply disturbing.

Those who advertise with pipes|drums do so, I firmly believe, because they see the value and return-on-investment. In my humble opinion they are smart marketers. Readers pay the ridiculousy inexpensive subscription price because they see the ROI – the complete and growing archive of more than 3,500 features, interviews, reviews and other articles dating back to 1999. Both readers and advertisers may also be encouraged because they contribute to a decent cause. It’s a cooperative.

Anyway, the whole business of pipes|drums is better as a nonprofit and not as a business. It keeps everyone happier. Especially me.

Just in time

More than any other time of year, the New Year reminds me of time. I’m not one to mourn each of my birthdays (far preferable to the alternative, I always say), but whenever January 1 rolls around I become more conscious of time.

I’d much rather reflect on the past than dwell on the future. This time of year, when time slows down for most because we spend less time working and more time choosing what to do with our time, I finally get some time to look back. Looking ahead makes me anxious; looking back gives me comfort. Maybe it’s because I find it harder to remember the details of things negative, but the past to me is always positive. The future can be full of great plans, and “planning” is inevitably packed with deadlines and unrealistic expectations. I tend to take the future as it comes, using common sense as my guide towards a sunny, broad horizon.

Piping things are always dependent on time. There are plenty of things that I’d like to do, but whether I have the time generally dictates whether I’ll actually commit to doing them. More and more, as time marches on, pipers and drummers have to pick-and-choose. Solo competition gives way to bands, bands give way to family, teaching gets squeezed in around work . . .

The Victorian novelist (and inventor of the pillar mail box) Anthony Trollope wrote most of his 45 500-plus-pages novels during his 15-minute coach commute to and from work at the post office. He chose to use that time for his own pleasure, which happened also to be to the pleasure of many others.

“Where do you find the time?” is by far the question I’m asked the most regarding pipes|drums. Time is everywhere; you just need to know how to find it, and choose to use it in certain ways.

Nothing focuses the mind like a deadline, they say. I guess it’s a paradox: I’m far less productive when I’m not busy. I like sitting around doing nothing as much as the next person, but generally I’ll resist doing nothing unless I plan to do nothing, like on vacation or that wretched necessity called sleeping. When I have the time I tend to waste much more of it. If you want something done, give it to a busy person.

For 2011, here’s to good use of time – and, while we’re at it, a damned good time.

What’s in a name?

The move to rename the magazine “pipes|drums” was made about three years ago. It was previously known as “Piper & Drummer Online,” and complemented the now defunct print publication. The name could have been kept, but it made more sense to start a new era with a new name, and it’s been a great success.

But I’ve noticed that people are still a bit unsure of the name. “Piper & Drummer” established very good brand recognition, of course, so old habits die hard, especially in the tradition-fixated piping and drumming world. I also hear a lot of folks refer to the magazine as “pipes and drums” – something of a morph between the old and new.

The correct name and pronunciation is, however, “pipesdrums.” All one word, no “and.”

There are reasons for the name. First, “pipes” and “drums” are an equal five letters. That balance is in line with the goal of providing content of interest, overall, to both pipers and drummers. Some articles – for example, those on piobaireachd – may be of interest especially to pipers, just as the current feature on mid-sections could attrcat the attention of more drummers. But, again, providing an overall balance is the objective, and one can reasonably assume that a publication called the Fiddling Times, or Fiddling Today, or the Fiddle Band are really pretty much only for fiddlers.

Many folks aren’t quite sure about the | symbol, which, incidentally can be found on most keyboards by shifting the backslash ( ) key. The reason for the vertical slash is, again, to reflect balance. Pipes and drums are separate but equal. It was a conscious decision not to use the ampersand or “and” since that might imply that one is an afterthought. I was always a little uncomfortable with “Piper & Drummer,” wondering if it implicitly suggested “pipers . . . oh, yeah . . . and drummers.”

Lastly, it’s all lower-case. Because it’s all one word, it was thought that it would throw things out of balance with a capitalized “Pipes” and non-capitalized “drums.” And having Both Capitalized just looked odd. Besides, we’re a class-less culture, as it were.

So, there you are. As one who has had to spell out his last name repeatedly, I thought it might be beneficial to clarify again the name of the magazine.

pipes|drums – proper noun, pīpsdrŭms – world’s most read magazine for pipers and drummers; nonprofit and independent and sustained by sponsors and subscribers . . . like you.

Please don’t try this at home

God only knows how kids find time to practice today. There’s so much more to do today for everyone. It’s no wonder that every other kid is accused of having attention deficit disorder. Life itself is one giant distraction.

But I’m sure I had – and may well still have – ADD. I not so long ago brought to you a few photos of me as a spotty adolescent regaling strange folk on the pipes. Here are a few more, which serve to underscore the mystery of how on earth I ever survived as a piper.

As mentioned, my dad would take pictures of everything we kids would do. But, looking at these photos, who can blame him? If he didn’t go and die on me, I would ask him today what might have been going through his head when he saw me doing these things with my practice chanter. A few possibilities:

“I wonder if this is healthy for that boy . . .”

“That can’t be good for posture . . .”

“. . . Is there another instrument that allows such a slacker attitude?”

The image above is pretty self-evident: me twittering away at a crossing-noise-rich rendition of “Highland Laddie” or something. There’s that 1976 commemorative St. Louis Cardinals’ cap again, and you’ll remember the low-rise Converse sneakers. The hairstyle would be courtesy of my mother’s home barber kit – or, rather, a result of me avoiding it.

The photo at left is classic “multitasking” – before the woeful word was ever invented. One can have too many hobbies and, for me, it was and always will be piping and baseball. Note the Cardinals vs. Pirates game on the little black-and-white Magnavox TV. This would most certainly have been on a Saturday or Sunday afternoon, since only a handful of games were actually broadcast in 1979, or whenever this was taken. My parents loved cats. They (the cats, that is) had the run of the house, and here one is enjoying my own caterwauling while washing behind her ears, indicating that a rain delay was imminent.

I’m sure that Willie McCallum or Roddy MacLeod never practiced as kids with such an appalling lack of focus, evidenced of course by the difference in the their solo success and mine. I’m certain that their dads never allowed them to merrily do things half-way.

But, there you are. My practiced ability to do several things at once may be my problem, but, as I sit here doing three things at once, I hope it’s to your benefit.

Glen-Cam

Always appreciating a different perspective on things, I sourced a mini high-definition camera with the thought of making videos hands-free. I connected the camera to a ski-helmet strap and tested it out at the recent Georgetown games. With the association’s okay, I had recorded a few events last year with a hand-held audio device. But I found it difficult to keep a grip of the thing. This was a great solution.

I was assigned to judge ensemble in the Grade 3 and Grade 4 competitions, and was able to get some footage of a few bands, each, as it happens, with interesting medleys. The result is here for your interest.

This is pretty much exactly what a judge would see and hear while assessing a band. I always try to get various perspectives on the bands, and ensure that I’m far enough back to get a comprehensive sense of the overall sound of the band. The contribution of mid-sections/bass-sections (take your pick) is increasingly important, and bands seem to strategically position tenors and bass drums to give the projection from the instruments that they’re hoping for.

The venue for these events is one of the better ones, placed in a natural enclosure that contains the sound nicely. The weather was gie dreich, so the crowds weren’t nearly as large for these events. I believe it was raining fairly hard during Durham’s performance. (By the way, that’s a rendition of “Oowatanite” by the 1980s Canadian rock band, April Wine, that Durham opens its medley with. Many Ontario bands in all grades have been getting very creative over the last three or four years.)

There’s also a clip from the scene at the beertent, right after the Grade 1 winners, Peel Regional Police, came in to play a bit. The Georgetown beertent generally goes well into the night. I think that’s the Rob Roy band playing.

To be honest, I look even more a right prat with the camera strapped to my head (no more, though, than some of the absurd hats that you see some judges wear), partially covered by a glengarry, but it’s the price one pays to deliver constructive new perspectives for the piping and drumming world to, I hope, enjoy. A few people have already said what a great learning tool this could become, so perhaps use of such technology could even be considered for future judging and band feedback. I love that we can be so open-minded.

Socialest

While pipes|drums’ social media efforts have been going on for more than six years now, ever since we started this blog and enabled readers to comment on articles, there are a few more recent developments that people might not yet know about.

The pipes|drums page on Facebook to date has the support base of approaching 4,000 ‘fans” around the world. In addition to the RSS feeds that we’ve provided for the last four years, the Facebook page is proving to be a handy alert mechanism for new stories and other content published on pipes|drums.

There’s also our YouTube Channel, which aggregates video content from various piping and drumming events. If you’re registered on Google and/or YouTube, it’s easy to subscribe to the pipes|drums Channel to get alerts when new content is uploaded.

We’ve been on Twitter for more than a year now. With the other forms of social media, Twitter in the off-season doesn’t get the updates the other places receive, but those will increase along with events.

People may also have noticed that comments to pipes|drums articles are now moderated. We’ve allowed and encouraged reader-comments for years now, and have enjoyed some lively and constructive debates. We felt that most readers preferred a moderated approach to comments to keep things even more constructive. So far it’s working well.

And, of course, there’s Blogpipe – you probably know how to find that!

I hope that you enjoy our various social media efforts. pipes|drums has always been about starting conversations and engaging readers, and we’ll continue to look for more ways to do that as we go along.

Just talk

Sometime in the last decade, I made an offer to the then executive officer of the RSPBA to develop a public relations plan. No charge. Perhaps ironically, he never responded, much less took me up on the proposal. It frustrated me then, as it does now, to see piping and drumming associations make fundamental communications mistakes. While these mistakes have incited a lot of news content – some of it quite extraordinary – over the years to any media outlet with enough courage to report it, many of the errors could have been avoided by doing just a few things differently.

I’ve worked in public relations for almost 20 years. I’ve done okay in the profession, working with one of North America’s top agencies, currently as a senior-vice-president. My company has gained more PR industry awards than any agency in Canada. I don’t intend to brag; it’s just to say that others seem to think I often know what I’m doing when it comes to communications.

To be sure, the RSPBA’s communications problems aren’t unique. In fact, they exist with most, if not all, piping and drumming organizations that largely rely on passionate unpaid volunteers to make the right decisions and make the time to implement them. There’s no denying that effective communications take expertise, experience and time. Those elements aside, most of it comes down to plain old common sense.

So, again, in good faith, here are a few essential tips for communicating effectively. Maybe a few piping and drumming organizations – associations, committees, bands, clubs, panels – will find them useful.

1. Silence is treated with suspicion and eventually contempt. In today’s instant messaging world, people expect open, honest, transparent dialog. When nothing is said the inference is that something’s being hidden. When questions go unanswered, contempt is created.

2. Mistakes happen; own up to them, apologize, learn from them and become better. No organization is perfect. We all make mistakes. But an association that doesn’t acknowledge or attempts to obfuscate its errors inevitably damages its reputation. The truth will out, so get in front of it. Don’t sit back and hope no one notices. The practice of sweeping problems under the rug thinking that they’ll just go away doesn’t hold up any more. It may be out of sight and out of mind, but it will continue to get smellier and stinkier and eventually become a suffocating stench when it’s uncovered.

3. Trust people. Last time I checked, piping/drumming was still music, enjoyed by those with a passion for it. It’s all good. Suspecting everyone of having some ulterior motive or a hidden agenda is counter-productive. Trust is returned with trust.

4. Earn trust. Members need to be confident that their opinions will not result in political repercussions. With unhealthy associations, open criticism is rare because members are afraid that some corrupt judge or executive will retaliate on the contest field. An environment of constant constructive dialog must be nurtured. It will take years to change, in some cases, the decades-old tradition of fear, but it can and must happen if you’re going to lead. Clamp down on conflict-of-interest and communicate that it will not be tolerated in any shape – real or perceived.

5. The “association” is the members, not its executive, music board or judges. Like a church, the “church” is not the preacher or the cathedral, it’s the congregation. An organization that loses touch with its members is destined to fail, or, like leaders of political parties, will be overthrown by the will of constituents. Always act in the best interests of the members. If you don’t know what their collective best interests are, refer to point 4.

6. Be accessible and responsive. Customer service is for many of today’s businesses the only real differentiator. There’s always an option to do something else. An association’s customers are its members. Treat them like a customer: with respect, good manners and appreciation. Viewing the membership as a giant headache or insinuating that they’re always wrong – as some associations seem to these days – will alienate them. You might be the only Wal-Mart in town, but if you neglect your customers they’ll eventually go shopping elsewhere.

7. Communicate your good news. Piping and drumming organizations do far more things right than wrong. They sometimes wonder why no one acknowledges their accomplishments. The reason is simple: you didn’t bother to tell anyone, and/or you didn’t respond to inquiries. Talk. (See point 1.)

8. Take criticism seriously. Organizations should welcome and even invite criticism. Ask members for their feedback, and consider all of it. You will identify trends, and you can prioritize what needs to be fixed first. (See point 2.)

9. Measure your “brand.” Do you know what your organization represents to members? To outsiders? To the people you want to reach? Are you even recognized for anything? Ask a cross-section of various audiences to describe your organization or band in three words. You’ll be amazed at what you discover, positive and negative – or even that they’ve never even heard of you. Only by listening, knowing and accepting can you improve.

10. Embrace change. A stubborn, obstinate organization that is unwilling to adapt to changing times or the desires of its members will eventually become a dinosaur. Associations often mistakenly think that their job is to protect the past, to control the music by rejecting suggestions to do things differently. In fact, any organization with vitality needs to face and embrace the future.

Perhaps these points will help a few foundering piping and drumming organizations whose problems often are a result of poor communication. As a member, contemplate how well your association, band or group manages these points.

It’s a different world today, and the piping and drumming traditions of the 1900s – ignoring and denying problems, sweeping troubles under the rug, silence and contempt – are unacceptable in 2010.