North American pipe band associations have to change. For the last 60 years they have coordinated familiar solo and band competitions that are modeled after Scotland’s traditional Highland games. These events resonate mostly with first-generation post-war immigrant Scots. But in 2011, many North American Highland games – at least as we know them – are on the wane as they struggle to compete for attention from a less-Scottish and more demanding public.
Associations are going to have to reinvent themselves – and quick.
There always will be opportunity to supply the usual turnkey piping and drumming events. Reactively sanctioning competitions under association rules at the request of Highland games put on by other organizations won’t be abandoned, but they are abandoning us. Consequently, associations increasingly will need to proactively create their own platforms for their members to perform. Waiting around for the phone to ring with a Highland games on the line, ready to contract the piping and drumming won’t cut it any longer.
More creativity and more entrepreneurialism are needed if associations are to continue to serve their membership. Risks will have to be taken, and some mistakes will inevitably be made along the way. But the bigger the risk, the bigger the reward can be.
North American associations have faced a quandary for a long time: how to push the boundaries of the art while maintaining the competition desires of members and still respect the ethnic musical “idiom” of the Highland pipe. The fallback has almost always been a cookie-cutter approach to events, with conventional competition formats and requirements. The unchanging competitions are very often almost completely ignored by the general public, who really only want the pipes as background music for their day, culminating in a massed bands spectacle.
The irony is that, in general, the public is indifferent to the competitions but love the massed bands, while pipers and drummers love the competition but dislike the massed bands.
Which begs the question: why don’t associations simply create their own events and stop relying so heavily on Highland games? Perhaps associations should give up on the fantasy that piping and drumming events alone will one day attract the respect and interest of the public, and embrace the challenge of staging their own competitions mainly for their membership. In essence, expand the concept applied to existing indoor events to outdoor venues.
Associations and their branches already are expected to be entrepreneurial and creative. See the Metro Cup. See the Livingstone Invitational. See the BC Indoor Gathering. See the Toronto Indoor Games. See the success of unsanctioned events like Winter Storm, the Dan Reid and Mastery of Scottish Arts. All of these events put piping and drumming first and operate on their own. They’re not a Highland games afterthought; the centerpiece is piping and drumming itself.
Scotland will never have this problem because Highland games and pipe band competitions are not an ethnic oddity, they’re a cultural occurrence. The decline in interest in ethnic Highland games is perhaps more pronounced in Canada than it is in the United States. But the two countries, which once had massive first-generation Scottish immigrant populations, are now dramatically more ethnically diverse. I’m not sure if Australia, New Zealand or other countries are facing the same thing.
North American associations need to adapt to a changed population, halt the erosion of the familiar and alter their traditional approach to meeting the needs of their membership with creativity and entrepreneurialism – before it’s too late.