Most famous pipers and drummers have very few photographs of themselves. I know this to be true because of the struggle it almost always has been over the last 22 years to get images from interview subjects. Digital cameras are changing that but, still, older luminaries generally produce, if we’re lucky, a handful of blurry snaps, often of them in a crowd or playing in a band – slim pickings to support these in-depth, multi-parted features.
You’d assume that the opposite would be true, at least with pipers and drummers whose fame was gained mainly through solo competition. I can’t think of many things that are as self-centred as solo competition, since the whole point of the exercise is to be noticed, liked and rewarded by others. I’m not criticizing it, and I competed in solo events for a long time (and may yet again), but the reality is that chasing solo prizes is a total naval-gazing, narcissistic, self-indulgent conceit. No one except you much cares where you rate in the prizes.
And the irony doesn’t stop at a lack of photos. I find that the majority of pipers and drummers are loath to draw attention to themselves. They generally prefer to hide, and not discuss their experiences or success, much less take pride in their prizes.
Why is this? Maybe it’s due to a Scottish tradition of pious humility, but the last thing most pipers and drummers want to be accused of is self-promotion. Those who do are accused of wearing the proverbial fur coat and nae knickers. There are great exceptions (and, again, that’s okay with me) whom we won’t name here, but marketing does not come easily to the majority of us.
Things are slowly changing, though, and I think we can credit the non-Scottish influence for a rise in marketing and promotional prowess or, at least, willingness. Self-promotion is perhaps more culturally acceptable to Canadians, Australians, Kiwis and, certainly, Americans. Consequently, piping and drumming is coming out of its shell, albeit at the pace of tortoise.
As an American learning not just piping, but the culture of piping, I realized that one does not outwardly promote one’s self at the risk of being accused of trying to curry favour. One sets expectations low, and humility and not a little self-flagellation is generally in order at competitions. Those who come off the boards gloating about how well they played are doomed to fail, either when the prizes are announced or in their fellow competitors’ eyes.
But back to the photo-deficiency of famous pipers and drummers. There are only a scant few images of, say, John McLellan, Dunoon, or Willie Lawrie or Roddie Campbell. From that era, we generally can thank the military for the photos that do exist. Granted, cameras and photographs were relatively few and expensive then, but I tend to think that these humble pipers would have few pictures of themselves today, even if they had an account on Facebook.