I hope that pipes|drums and “independent” are as synonymous to you as they are to me.
The publication originates from the old Piper & Drummer print magazine, which I edited and published with almost no interference from about 1987 to 2008. That magazine went to all of the members of the Pipers & Pipe Band Society of Ontario, and there was a blurb from the PPBSO president and their results (which I compiled on my own), but, apart from those things, every word of content was ultimately determined by me as editor. That quasi-independence deal was clearly understood by the leaders of the organization.
It was a very good relationship with the various presidents, starting with Henry Roberts for about seven years, and then the long and extremely successful tenure of Bob Allen, and ending with the late Ron Rollo. Until Ronnie arrived, the PPBSO understood the value of a publication that strived to do more than report bromides on themselves and tell association officials what they wanted to hear. There was freedom of thought, free-flowing dialogue, the raising of controversial and sensitive issues that needed to be aired, and lots of humour that did and didn’t always hit the mark. Not only that, but the publication often was a small profit-centre for the association.
And content in the Piper & Drummer was not always complimentary of the PPBSO itself. Confident leaders like Bob Allen understand that that, too, is ultimately a good thing for their organization – provided it is fair and well informed, which I have always tried to be.
In essence, there was a confidence with the PPBSO that such a publication being associated with it would position the society as a leader worldwide. To be sure, the organization did many leading-edge things along the way, but I believe that the Piper & Drummer also was a major contributor to the PPBSO’s positive world stature.
In 1994, I recognized the change to online, launching Piper & Drummer Online, the first piping and drumming news source on the net. I never asked for the PPBSO’s permission to do that; I just did it, and it was completely separate from the organization, although it shared the brand, which, by the way, I still own outright.
When Ron Rollo became president the relationship quickly unravelled. Ronnie and his Vice-President, the late Willie Connell, greeted me on an apparent mission to stop the Piper & Drummer. They intervened, questioned and chased down long-serving advertisers, and generally made my life miserable.
When I decided in 2007 that the Piper & Drummer had to go all-online, Ronnie did not receive the idea well. We had a series of meetings, and I offered to make a subscription available to the online publication to every PPBSO member at a reduced rate. Ronnie was a loving father, well-regarded and successful piper, an accomplished building contractor – not to mention a funny and nice guy – but I believe he was not particularly keen on technology or, for that matter, change.
There was a lot of harangue, Ronnie insisting that his organization needed to have a print publication, and he was rather suspicious of people like me who question “authority,” which can be the case with older Scottish men, I have found, when it comes to change in general. (See the RSPBA’s intransigence toward change and seeming desperation to maintain unquestioned “authority.”) It was untenable, so I decided to separate completely from the PPBSO with pipes|drums – a fresh start based on a familiar model. I believe Ronnie was startled and maybe a bit relieved that I walked away, perhaps hoping I’d toe the line and kowtow to becoming a boring corporate analogue Tannoy like, say, the RSPBA’s Pipe Band magazine. The PPBSO never created another print anything after that.
But since I made the decision to break away, to be completely independent, pipes|drums has gone from strength to strength. Totals for readership, subscriptions and advertising (rates for the latter two items have not changed since then) have increased every year, and the publication has remained non-profit. I’ve never pocketed a penny.
The magazine has embraced new technologies and social media to its benefit, and, as with the print Piper & Drummer, flattery notwithstanding, the format of the online publication has been copied by the usual rather sad, aping followers.
But there is one tenet of pipes|drums that has not been imitated: independence. And this is key.
pipes|drums remains the only truly independent piping and drumming publication in the world. Every other effort, ranging from the pretty to the dismal, is connected with a business or an association. They are all selling you something other than a subscription, whether it’s the official party-line of an association, positive reviews of products that you can conveniently purchase at the attached business or, in one particularly sordid alleged case, money exchanged for positive press.
There is nothing wrong with any of that, provided it’s disclosed so that readers can take it for what they feel it’s worth.
But independence can come with a price. Over the years I have received earfuls from friends and strangers when they have read things they don’t like or agree with. “Fair” is subjective, and my sense of fair is based on what I believe is sound journalism background, a liberal arts education and a family that constantly debated current events at the dinner table of large pitchers of sweet tea. Occasional humour and satire are important aspects of any good publication, and, as we all know, it’s generally not funny unless someone is offended. Once or twice, friends have walked away from me for good, which is sad. But I also know that pipes|drums is an extension of who I am as a person and, if they can’t abide by what’s written, then they really aren’t my type of person anyway, since true friends are open to both the good and the bad of themselves and others.
And similarly, I am certain that because of some perceived personal slight or expression of an idea that a solo piping judge disagreed with, I paid for it on the competition boards. I did okay, and was reasonably successful as a soloist, but there were times when results simply didn’t add up. Similar to falling out with the occasional “friend,” I reconciled the suspicious result by knowing that that sort of non-musical bias means that the judge is screwing other people, so his or her prizes, as Seumas MacNeill famously said, weren’t worth a pail of spit anyway.
Corruption of any sort should be exposed.
I am asked frequently two questions: “How do you do it?” (easy answer: time management, myriad connections and contributors from around the world, and an ability to collate information and write rapidly), and “Why do you do it?” For that, I sometimes ask myself the same question and wonder about the answer.
Why do it? After all, it’s just a musical hobby, and it’s supposed to be fun, so when people or organizations don’t like what they read and work to get back at you personally, is it really worth it?
The best answer I can come up with is, It’s bread in the bone. It can’t be helped. I had a brilliant academic historian father who surveyed various sides of things, came up with conclusions, and was never, ever afraid to ask tough questions and fight for everything that he believed – after well-informed consideration and analysis – was fair, and of course against anything that was unfair. He wasn’t the most popular man, but he was genuine and true to himself, and committed to trying to make a tangible difference and contribution to society. He was fearless, and he succeeded.
pipes|drums strives to make a difference, and I think it has. Independence – from outside influences and money – is essential to asking important and difficult questions, enabling dialogue and achieving constructive and productive outcomes that truly benefit pipers, drummers, the competition system and the art itself. Piping and drumming is slowly slouching out of its antiquated and often unfair traditions and customs, and I think that the magazine, by asking questions, tackling taboo topics and encouraging open debate, has contributed.
I’m willing to pay the personal price for that invaluable benefit for the greater good.