Brand management: the Peel Regional Police and the art of working with the sponsor

Published: October 31, 2012

Think a police pipe band has it easy when it comes to funds and sponsorship? Think again. When a band has a sponsorship there’s a duty to represent the sponsor’s brand well. And if it’s a police-sponsored band, the pressure is on for every member to produce the playing goods, but also to uphold the image with the public of a serving police officer. As the alignment of pipe bands and police forces are under intense scrutiny in Scotland with the April 2013 unification into a single Scottish Police Service, pipers and drummers in any band, whether sponsored or not, can learn from what the Grade 1 Peel Regional Police must do to keep the sponsors pleased.

 This content is for 1 Year Subscription and 2 Year Subscription members only. Please Subscribe or Login to read the article.
VN:R_U [1.9.22_1171]
Rating: 4.0/5
VN:R_U [1.9.22_1171]
Rating: 0
GET THE MOBILE APP!
The new pipes|drums app offers the same publication with a streamlined experience. Get the latest news optimized for your smartphone.
Download on the App Store

Get it on Google Play
THIS DAY IN HISTORY:
December 14, 2005Gordon Duncan dies.
MOST RECENT POST
  • Solitary confinement
    Thu, 7 Dec 2017
    I’ve said before that Highland piping is often a solitary pursuit that attracts introverts. The lone piper. Solo competition. Hours of isolated practice at home. Maybe nowhere in our art is independence more evident than in our mu …
Read more »
UPCOMING EVENTS January 1, 2018Waipu Caledonian Society Highland GamesWaipu

April 25, 3015Master Class Seminar 2015Peterborough, Ontario, Canada

TIP OF THE DAY
Invest in a top-quality kilt. Spare no expense. It will last a lifetime and costs less than a decent suit.
The Style Guy