Haddington marketing strikes again with best-selling calendar

Published: November 30, 2010
(Page 1 of 1)

The Haddington Pipe Band of East Lothian, Scotland, may not be much for competition, but they’re emerging as one of the country’s best known bands through canny marketing and attention-grabbing fund-raising initiatives. The band’s latest success is a calendar that has proven to be a runaway success and is already on its third print-run after two weeks since release.

The calendar features artistic photographs of members of the band, which was recently named 2010 Scottish Pipe Band of the Year by the Scots Trad Music Awards, in locations in and around East Lothian. The calendar was created to mark the band’s thirtieth anniversary and to raise money for equipment. The band has also created cards from the photos.

“When we saw the photographs for the calendar we knew that it would be an exciting, unusual and professional product but we had no idea just how popular it would become,” said band chairman John McMillan. “We are now on our third print run with demand outstripping supply.”

The images were created by professional photographers John Archibald, Nick Callaghan and Garry Menzies, and the calendar was designed Shaw Marketing and Design. The businesses contributed their work free-of-charge. The photos are also on display via a tour of East Lothian libraries in Longniddry, Haddington, East Linton and Ormiston.

The Haddington Pipe Band has in the past received other awards, including Best Medium-Sized Event at the 2009 Scottish Event Awards. The group describes itself as a “community” pipe band with an emphasis on teaching and performances and the promotion of piping and drumming, rather than competition.

VN:R_U [1.9.22_1171]
Rating: 4.7/5
VN:R_U [1.9.22_1171]
Rating: 0

GET THE MOBILE APP!
The new pipes|drums app offers the same publication with a streamlined experience. Get the latest news optimized for your smartphone.
Download on the App Store

Get it on Google Play
THIS DAY IN HISTORY:
February 20, 1998Simon Fraser University plays concert at Carnegie Hall.
MOST RECENT POST
  • The next big thing
    Thu, 9 Feb 2017
    Plastic drones. They’re here and they will soon be played and win prizes at every level. That’s my personal prediction based on a number of factors. First, the CITES blackwood restrictions are already adding expense and time to de …
Read more »
UPCOMING EVENTS February 23, 2017Pittsburgh Piping Society (Smallpipes Night)Cafe Sam 5242 Baum Blvd. Pittsburgh, PA 15224

March 3, 2017Buffalo Bagpipe Band Club 2nd Annual Higland Ball “A Musical Progression”Brownschidle Legion Post Kenmore NY

March 3, 2017Redding Bagpipe CompetitionRed Lion Hotel, Redding, CA USA

March 3, 2017Winnipeg Scottish FestivalCanadinns Polo Park

March 3, 2017Pipers Club AtlanticThe Old Triangle Alehouse 5136 Prince Street, Halifax, Nova Scotia

TIP OF THE DAY
Resist all temptation to apply any moisture to reeds. Set up your pipes with the right sort of moisture control and allow the moist air surrounding your reed when playing to make the blades vibrate optimally.
Colin MacLellan, Edinburgh