Some 51 Canadian Cineplex theatres from Victoria, British Columbia, to St. John’s, Newfoundland, have been confirmed to for two dates of screening of On the Day by filmmaker John McDonald, an 80-minute documentary profiling the organization and build-up of the Grade 1 Spirit of Scotland Pipe Band at the 2008 World Pipe Band Championships.
The documentary will be shown once at each theatre on only two dates: Wednesday, February 9th, 7 pm local time; and Sunday, February 13th, at 4 pm local time. Advance tickets go on sale via Cineplex outlets and online on January 14th.
McDonald said that tickets will be priced at $12.95 for General, and Child/Senior $10.95. A special rate of $9.95/ticket has been secured for groups of 20 or more.
Cineplex has already begun promoting the documentary through posters at theatres and a 20-second trailer before first-run movies, and has created a Facebook fan page that will include updates, interviews with band members and other information leading up to the screenings.
The screenings are a partnership between Cineplex and McDonald, sharing in the cost of advertising and marketing. Once Cineplex recoups its costs, McDonald will receive proceeds from the sales.
“I’m counting on lots of support from the piping community to fill up every seat!” McDonald said.
The Spirit of Scotland Pipe Band was assembled in 2008 from available top-level pipers and drummers. Led by Pipe-Major Roddy MacLeod and Leading-Drummer John Fisher, the pipe section included 11 Highland Society of London Gold Medalists. The band qualified for the Grade 1 Final, and finished 11th overall, but has . . .