pipes|drums Magazine tops 10,000 on Facebook

Published: April 20, 2014
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pipes|drums Magazine has exceeded 10,000 Likes on its Facebook page, becoming the first pure piping and drumming organization to reach the milestone, extending the publication’s social media reach to more than 15,000 when factoring Twitter and its YouTube channel.

The magazine maintains an RSS feed, and Facebook and Twitter have become additional feeds for the magazine’s every-changing content, which now numbers more than 4,000 articles in its archive that extends to its 1990s online beginnings.

pipes|drums Magazine recently unveiled its sixth substantial redesign, which brings more user-friendly features to readers. Visitors to the magazine number between 4,000 and 6,000 each day, rising to almost 20,000 at peak times. Even with ever-increasing page-views, the magazine has maintained the same rates for advertising for the last 15 years.

Subscriptions to the nonprofit, independent pipes|drums have also remained unchanged, at $14.99 for a one-year subscription or $24.99 for two years together. Enthusiastic non-subscribers who enjoy the magazine’s daily free content can also make a donation, if they’re feeling a little guilty. Every penny from advertising and subscriptions is plowed back into the production of pipes|drums.

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TIP OF THE DAY
Pipers: If your pipe chanter reed has been sitting for 2 hours or more, hold the reed between your index and thumb with a slight squeeze to warm the reed up for 20 to 30 seconds before playing. This will reduce the time the reed takes to come into pitch.
Donald MacPhee, reedmaker, Alexandria, Scotland