pipes|drums Magazine tops 10,000 on Facebook

Published: April 20, 2014
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pipes|drums Magazine has exceeded 10,000 Likes on its Facebook page, becoming the first pure piping and drumming organization to reach the milestone, extending the publication’s social media reach to more than 15,000 when factoring Twitter and its YouTube channel.

The magazine maintains an RSS feed, and Facebook and Twitter have become additional feeds for the magazine’s every-changing content, which now numbers more than 4,000 articles in its archive that extends to its 1990s online beginnings.

pipes|drums Magazine recently unveiled its sixth substantial redesign, which brings more user-friendly features to readers. Visitors to the magazine number between 4,000 and 6,000 each day, rising to almost 20,000 at peak times. Even with ever-increasing page-views, the magazine has maintained the same rates for advertising for the last 15 years.

Subscriptions to the nonprofit, independent pipes|drums have also remained unchanged, at $14.99 for a one-year subscription or $24.99 for two years together. Enthusiastic non-subscribers who enjoy the magazine’s daily free content can also make a donation, if they’re feeling a little guilty. Every penny from advertising and subscriptions is plowed back into the production of pipes|drums.

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Do not be afraid to recognize that you do not know as much as others. Even if you have played in non-competitive bands for your entire career, and have never had formal instruction, do not hesitate to try to ask others for help.
Lionel Tupman, Niagara-on-the-Lake, Ontario